living to work or

working to live?

I used to think I did the first but in truth I did the second.

My name’s Natalie Griffith, and I spent over 35 years building a successful career and business in fast-paced tech and creative environments.

So I understand all too well that spending half your life running on adrenaline and reaching for ‘the next big thing’ can sometimes make you forget why you’re there in the first place.

Has work become the only thing that matters but you’re no longer sure why? Has that inner spark that used to fuel you started to burn out? Has your definition of success started to blur?

Identity Spark Coaching is here to help.

FIND OUT HOW

My clients are all fantastic ambitious humans who strive for success but are now questioning if they’re on the right path.

They’re all facing life's tsunamis while navigating senior roles in tech, videogames, and creative entertainment. They’re mid-career or mid-life, and all have curious minds and an eagerness to step back into the surf with confidence and take control of their own destiny.

I specialise in supporting people like you:

  • Career shifters, ladder-climbers, re-inventers

  • People who've realised the success they've been chasing was never defined by them

  • Leaders and managers who know there must be a better way help their teams grow and thrive

  • The "what's happening to my brain?" menopausal mid-life adventurers

  • Recently diagnosed neurodivergent folks thinking "So that explains a lot!"

  • Empty nesters who suddenly have time to remember who they are

  • Early retirees who worked so hard to get there that they forgot to work out what they’d do when they arrived

Are you talking to me?

LET'S CHAT

Choose a travel buddy who gets it

I’ve had my share of ploughing on through the rain, at work and at home. And I know what it’s like when the avalanche hits and forces you to stop, whether you want to or not. It’s not always easy to find your spark or drive on your own, especially as life’s changes are often not in your control.

I know your journey will have had its own unique curve balls, but I also know that change and unpredictability in life are features and not bugs. Sometimes we have no choice but to have 15 tabs open at once.

So my coaching blends practical "been there, done that, got the t-shirt" strategies with the emotional support you need to help you transform those unpredictable elements from things that happen TO you into things that happen FOR you.

What makes our work together different:

  • Custom strategies because your play-through isn't like everyone else's speed-run

  • Battle-tested tools from someone who's got stuck on the same levels

  • Focus on authentic upgrades based on your own play style and not someone else’s save file

  • Friendly accountability (think supportive co-op partner, not demanding raid leader)

READ MY STORY

Proof of the pudding…

Let’s get your spark back!

Grab a FREE 30-minute discovery call to see if we're a good fit for hitting the road together.

BOOK A CALL